Breaking Down BookExpo America

We are back from New York and BookExpo America. Our heads are still spinning. It might be the jet lag but we suspect it’s more likely that our minds are chock-a-block with all the great information that our publishing colleagues—agents, editors, publishing executives, authors—generously shared. Actually, they were eager to open up, because informed authors will benefit everyone in the long run. And hopefully, when it comes to publishing your book, it will be a long run.

In addition to having one-on-one meetings, we also attended several panels to hear about the hot titles for fall, the key elements to building a best-seller, social media strategies, and how aspiring authors can have the best shot for publishing. And while there’s no cookie-cutter formula, by and large most of the intel we gathered was consistent. Authors have to bring more to the table than just a kick-ass manuscript. They themselves have to be kick-ass (which is where their platform comes in) and have to kick ass throughout the process (meaning they have to be tireless promoters).

We are busy assembling our notes and thoughts and can’t wait to share all the secrets of today’s publishing community with you during our June 27 online class, What Every Publisher Wants You to Know: Selling Your Book in Today’s Marketplace. We’ll download all of our information in a 90-minute webinar that you can watch from the comfort of your living room!


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Filed under 2012 Calendar of Events, Publishing News

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