Category Archives: Webinar

Our new webinar will help you score a book deal; early bird rate ends Friday!

Did you know that it’s important to have a great title and subtitle when you pitch your book to agents and publishers? That’s right. A title that grabs their attention, offers a promise, and has keywords that are searchable online is just one of the many things that a publisher looks for when assessing a book project. Even memoirs and novels are starting to include subtitles to help clarify what the book is about and attract readers who might be shopping online. For example: Wild: Lost & Found on the Pacific Crest Trail. See where we’re going with that?

That’s just one of the tips you’ll learn during our upcoming 2-part webinar. Still not sure if the class is right for you and your book project? A few questions to consider:

  1. Have a brilliant book idea, but don’t know where to start?
  2. Tried self-publishing but would now like to try traditional publishing?
  3. Been shopping a book proposal around with no luck and don’t know what you’re doing wrong?
  4. Want to score a book deal?

If the answer is YES to one or all of the above, our upcoming webinar, Score a Book Deal, is perfect for you! Scheduled on November 12 & 19 at 6pm PST, you can get all of our insider knowledge from the comfort of your home or office. And with 40+ years of publishing experience and 40+ books between us, we have a lot to say!

We’ll walk you through Secrets of a Successful Proposal in the first session and then follow it with What Every Publisher Wants You to Know. No matter where you are in the process or what your concept, we’ll give you all the tools—and the motivation—to create and submit an on-point, salable proposal with confidence to agents or publishers. Read more or register here—and do it quickly for the best possible price! Early bird pricing ends on 10/31.

And don’t worry if you can’t make the live dates. You’ll be able to watch the recording at your convenience for up to a year. We’re nice like that.

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Filed under Events, Webinar

What are the 9 elements every book proposal needs? Join our webinar to find out!

It’s time to get out of the slush pile, people. No lie: It pains us to hear about a good book idea that didn’t get a fair shot because the writer simply didn’t know how to craft a winning proposal. In today’s competitive marketplace, it’s more important than ever to present yourself as a savvy author who knows the publishing biz…and the best way to do this is to write a clear, thorough proposal. This document is your calling card, and your opportunity to convince an agent or publisher to take a chance on you. Make sure it stands out from the piles of paper on every editor’s desk. Make sure it sings.

How? Take “Secrets of a Successful Proposal,” our most comprehensive webinar. In just 90 minutes, we’ll walk you through the nine essential elements every proposal should have, regardless of genre, and help you break it down into manageable pieces. Learn insider tips as we draw on our decades of industry experience to share the secrets of a winning proposal—and take away concrete tools to get your proposal to shine. When you’re finished, you’ll be ready to craft a winning pitch that will set you apart from the slush pile. Click here to purchase the $79 recording, which you can watch whenever you like, and review repeatedly at your leisure!

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Filed under The Business of Books with Jen & Kerry, Uncategorized, Webinar

Build Your Author Platform & Marketing Plan with Our New Webinar

As working authors, both of us know the increasing importance of a strong author platform and creative marketing plan. When we were publishing executives, we sat in lengthy acquisitions meetings and debated the merits of proposal submissions. Even then, questions arose with nearly every proposal about the author and the marketability of the book.

  • Who is this person?
  • Why is he/she an expert on this subject?
  • Is the author going to be able to sell books?
  • Does he/she have any public speaking experience?
  • How are we going to get the word out about this title?

The questions, like the meetings, went on longer than they should. But they were valid and they still are. In today’s volatile, evolving marketplace, it’s critical that you know how to sell yourself and your book—both to the publisher and to the end reader. In our webinar, Sell Your Book—And Yourself!, we help you build your author bio from the ground up, taking into account the obvious and unexpected details of your professional and personal life. We share our secrets on how to build a compelling and robust platform, starting immediately. And we open your mind to brainstorming all the ways that you can market, publicize, and promote your book, no matter its genre. Register now for this $79 webinar and start strengthening your publishing position, right this minute.



Filed under Uncategorized, Webinar