In our experience, there are two words that strike the most fear into the heart of any aspiring author: AUTHOR PLATFORM. [Cue creepy organ music.] Our clients know they need to sell themselves when they sell their book. They know that it’s not just their craft being evaluated by an agent or publisher, but their personal story, credentials, and potential reach to the book’s target market. All of this is rolled up into an individual writer’s author platform, and it must be highlighted persuasively in the proposal and query letter. After all, it’s a job application: When you think about it, every writer is applying for the job of author at that particular house. You have to show why you’re worth their investment.
“But I’ve never been published before!” our clients moan. “How can I build my author platform when I’m not even an author yet?”
Good question. We’ll tell you how. (And by the way, whether you have a glimmer of a book idea or a polished draft, the time to start bulking up your author platform is now.)
- Begin offering your services. If you have a kids book, offer to read it at schools, libraries, or kids bookstores. Could you do a demo at a cooking store, or offer to help party-plan a high-profile charity event? Could you get on a local radio show or panel during a discussion that your book might pertain to? Does your expertise lend itself to a conference, charity organization, or event, where you could speak and get publicity in return? All this shows you are making a name for yourself on your topic. (If you have great ideas of things you could do, but haven’t yet, include those in your proposal, too.)
- Start a blog. If it makes sense for your book, start an on-point and well-crafted blog, and start subscribing and commenting on other, more high-profile blogs on the same subject. You don’t need a giant audience here. A simple, nicely written blog and/or author website shows you’re committed to your topic and showcases your writing. (Because trust us, the first thing an agent or publisher will do is Google you.
- Tweet. Especially for nonfiction writers, start following folks in your field or subject area, and they’ll follow you back. And try to tweet, respond, and retweet a couple of times a day.
- Reach out to the writing community. Jump into the writer’s community, both where you live and online. Not only will you find your tribe, but those same people can be really supportive when it comes time to promote your book.
- Be a media whore. Yep, we said it. Get your name out there, any way you can. Who is covering a subject that you can speak to? (Ideally this is also your books’ subject, but not necessarily.) When you’re positioning yourself as an author, it’s no time to be shy. Contact local radio stations and print media to offer yourself as an expert. Register for HARO (Help a Reporter Out), where reporters contact experts on a wide variety subjects. A few minutes of your time could mean you’re quoted in a national publication and will come up in searches on that topic.
Now, once you start making inroads, use that info for your book proposal or query letter. It’s a huge selling point of your book these days. Incorporate all of this into a compelling picture of you as an author, someone who can both deliver the goods and be comfortable telling their story to the media.