Tag Archives: business of books

Kerry goes to Mexico! Publishing Toolkit goes on sale!

art Toolkit cover_265wideSummer is wrapping up and it’s likely your thoughts are turning to fall, sweaters, and books (hopefully your own!). Meanwhile, some exciting news is happening here at BoB headquarters. Kerry has decided to relocate to Merida, Mexico, with her family from September 2016–June 2017. She plans to learn Spanish (or at least her kids will!), travel, experience a new culture, and work on her own writing.

But do not fear! Even though she’s freaking out about Kerry’s run for the border, Jen will be holding down the BoB fort here in Seattle, and our popular 2-on-1 proposal reviews will still be available. If you’ve been considering this service, be sure to book early, as our availability may be a bit more limited. If you’d like to know more about these reviews, click here. (FYI: Jen will be teaching an author platform class as part of the Seattle Public Library’s Seattle Writes program on September 17 and December 10. More on those free workshops here.)

We’d also like to get you back in the swing of proposal progress by giving you a special offer. Our essential Publishing Toolkit is 100-plus pages of insider intel, including all sorts of publishing information, worksheets, key book contract info, marketing and author platform advice, and two complete proposals to use as templates. It is the best possible DIY guide for whipping your proposal into shape, and we recommend it to anyone planning to pitch a book. Until Sept. 15, we’re offering the Toolkit as a downloadable PDF for $69.

It’s rare that we put our $99 Toolkit on sale, so don’t miss the window—click here to order!

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Filed under Personal Consultation, Publishing Toolkit, The Business of Books with Jen & Kerry, Uncategorized

Client Mike Curato scores 3-book deal!

Another success story! Our friend and former Business of Books client Mike Curato, a Seattle-based illustrator and designer, has struck publishing gold…and it couldn’t happen to a nicer chap. It all began in January, when Mike won the Portfolio Award at the national conference of SCBWI (Society of Children’s Book Writers and Illustrators). Agents and editors started calling, and many had interest in an adorable elephant named Elly from his portfolio. “I felt terribly unprepared,” Mike confesses about the immediate attention. He quickly decided he needed an agent to collaborate with, and he found one at Sanford J. Greenburger Associates who was both experienced and nuturing. “She told me to take a breath, and that everyone who was interested wasn’t going anywhere,” he says. “That gave me the space in which to write Elly’s story.”

Several rounds of meetings later–with such heavy-hitters as Little Brown, Simon & Schuster, Random House, and Scholastic–Mike and his agent accepted an offer at auction from Henry Holt Books for Young Readers for a series of three picture books starring Elly. “They are so passionate about the character,” he says with gratitude. “It’s exactly what you’d want.”

And now, to work. Mike’s first book debuts next fall. We can’t wait to see it!

If you’d like a sneak peek of Elly and all of Mikes’ work, check out www.mikecurato.com.

And if you’d like to know how we can help you on the road to publishing success, drop us a line at jenandkerry@gmail.com.

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Filed under Success Stories

A book proposal in 30 days? Now that’s a New Year’s resolution!

With the holidays fast approaching, what’s the best gift to give yourself? A chance to be a published author, of course! Give your book idea its best possible shot by joining us starting February 1 for our brand-new, intensive four-part series, 30 Days to a Winning Book Proposal. By month’s end you’ll have a polished proposal that’s ready to submit–and sell. What a way to kick off 2012!

As part of this results-oriented series, we’re excited to include our new Publishing Toolkit: A Hands-on Resource for Burgeoning Authors. This binder is filled with all the notes and materials to develop your successful proposal from start to finish—including step-by-step advice, helpful exercises and worksheets, and real sample proposals that have sold to publishers.

Here’s the schedule. All talks are Wednesday evenings from 7-9pm at the Hotel 1000 in downtown Seattle.

Wed, Feb 1: Research & Refine Your Idea

Develop a winning book idea that will rise out of the slush pile. This week, focus on finding and honing a viable nonfiction or fiction idea. You’ll learn how to research the marketplace and competition, brainstorm formats, and develop a publisher and agent wish list.

Wed, Feb 8: Sell Your Book—and Yourself

Create a killer author platform and marketing plan that demand attention. Week 2 has you uncovering the many strengths and attributes that you can bring to the table as an author, participating in social media and other venues to build your platform, and brainstorming a robust and creative marketing plan for your title.

Wed, Feb 15: Craft Compelling Copy

Focus your proposal with a great title and introduction, and reel in editors and agents with compelling text. This week’s talk will help you to pique interest with a strong opening pitch, and to knock it out of the park with a complete, detailed outline and on-point sample text.

Wed, Feb 22: Submit Your Proposal

Create a savvy final package and target the right publisher during the final talk in the series. You’ll learn how to draft an arresting query letter, develop your submission list for agents or publishers, discover the pros and cons of self-publishing, get a basic grasp of advances and royalties, and put the final touches on your proposal submission.

We are committed to getting that book idea out of your head and into the bookstores. Attendees are encouraged to attend the entire series, but single sessions are also available. The four-part series price is $299, which includes the toolkit. Single sessions are $79. Tickets are available from Brown Paper Tickets, click here to purchase.


Filed under The Business of Books with Jen & Kerry, Uncategorized

What’s Brewing with the Biz of Books?

We’re hard at work in the Biz of Books laboratory this month, creating a brand-new series of talks to get you on the path to publication–fast. We’re launching a 30-day system that will get your book proposal finished in the month of  February. How’s that for a new year’s resolution? Stay tuned here for details!

We’re also knee-deep in another exciting project: we’re creating an author toolkit, which is chock-full of our insider information on writing a winning book proposal, including handy worksheets and actual sample proposals (ones that sold, of course!). The toolkit will be your own personal roadmap to get from point A, a good idea, to point B, a book deal. It’s all part of our continued goal: to keep you supported and motivated every step of the way.

The new year marks the one-year anniversary of The Business of Books, and it’s going to kick off with a bang, thanks to these brand-new offerings and some other surprises we have up our collective sleeves. In the meantime, do email us or leave a comment if you’re interested in an individual proposal review. We’ve read some great ones lately!


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