Tag Archives: class

Only a few spots left! Register NOW for our May Class: Craft a Winning Book Proposal

bookstackDue to popular demand, we’ve teamed with with the Queen Anne Writers Studio to bring you our book proposal workshop! To date, we’ve had many students turn their dream of publishing into a reality, and this class is where many of them started. One student even said, “I went from feeling hopeless to hopeful.” Our classes have a tendency to do that to people.

Here’s the thing: You may have a terrific book idea ready to set the publishing world on fire. Alas, without a spot-on book proposal, it may never see the light of day. Don’t let this happen to you! Learn how to create a savvy and professional proposal that will make publishers and agents sit up and take notice. During our 4-hour workshop, we will walk you through the key elements of any successful proposal—including title/subtitle, opening pitch, author bio, and marketing plan—and help you polish each one with hands-on exercises and individual feedback. Class size is small so you and your idea will get plenty of attention.

Make no mistake: Crafting a killer, on-point proposal is absolutely essential to succeeding in the current marketplace no matter what publishing route you take. You’ll leave this workshop not only committed to getting the book deal of your dreams, but with a concrete start to every section of your proposal. Don’t you feel more hopeful already?

When: Saturday, May 14, 1–5pm

Where: Tulinda Yoga Studio, 618 McGraw Street, Queen Anne

Who: Suitable for any writers actively working on or thinking about a book. No matter the genre, where you are in the writing process, or how you’d ideally like to publish, this class will ensure you have the best shot at publication. (While book proposals are expected for nonfiction titles, we encourage all aspiring authors to write a proposal, as it will make their submission—and their book—stronger.)

Fee: $199. You can register via PayPal here. Your payment in full confirms your registration and reserves your spot. Space is limited to 15, so register early.

What to bring: Bring something on which to write, be it laptop or pen and paper. (Please charge up before coming and bring your power cord, and we’ll do our best to accommodate your charging needs.) Please also bring your mobile coffee mug or water bottle. We’ll have coffee, tea, and water on hand.

(photo: craftbuds.com)


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Get Published! The lowdown on our writers retreat at Willows Lodge

Willows3We’re thrilled at the early interest in Get Published!, the Business of Books 2nd annual publishing retreat, and we hope you and your book project can join us January 23–24, 2016. The overnight retreat will take place at the beautiful and serene Willows Lodge in Woodinville and features in-depth seminars on specific topics relating to the book business and developing a book proposal. Because of the intimate size, all attendees receive personal attention and direct feedback on their individual projects. The two-day event will cover:

  • All nine elements of a successful book proposal, with hands-on exercises and workshopping that result in a working proposal document by the close of the retreat
  • How to create a targeted book marketing plan and build an author platform
  • Insider intel on the publishing business, including critical do’s and don’ts
  • How to craft an impactful cover letter and develop a targeted submission list

Writers of all genres and levels are welcome. Whether attendees have a glimmer of an idea or a polished draft, our one-of-a-kind immersive workshop will push you to move your book project forward in a significant way—and enlighten you on how the business of publishing really works.

“This retreat gave me exactly what I needed to start getting my writing out into the world,” says 2015 attendee Heather LeRoss. “The combination of insider insights, step-by-step how-to’s and the belief from Jen and Kerry that I could do it, gave me the confidence to put my writing out there and think of myself as an author. Since attending, I’ve had more than 10 articles published and my children’s book is out to publishers for review. Thank you, Jen and Kerry.”

In addition to luxurious accommodations, guests will receive a welcome amenity, meals courtesy of the renowned Barking Frog, and all workshops, as well as our exclusive Publishing Toolkit (a $99 value) to take home.

Book early! Through December 15, earlybird pricing for “Get Published!” starts at $870 per person including tax and is based on double occupancy. Complete details can be viewed on the Willows Lodge website here. After December 15, prices increase $100 per person. To make reservations, please contact Shaina Phillips at 425-424-2965 or shaina.phillips@willowslodge.com.  


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Register now for our May U-W publishing course!

U-W logoGive us a month, we’ll give you a finished proposal. That’s our promise for our upcoming four-week course, Publishing Your Book in Today’s Marketplace, via University of Washington’s Professional & Continuing Education (UWPCE). This hands-on and results-oriented class takes place on the UW Seattle campus on Thursday evenings, May 7–28. Give us a month, we’ll get your book proposal ready to submit!

Here are the details:

This four-week course will illuminate each step of the book publishing process to help you bridge the gap between manuscript and publication. We will show you how to research the marketplace and assess competing titles, develop a compelling author platform, create a marketing plan for your book, craft a thorough proposal and query letter, and submit to agents and editors. The instructors will also demystify the publishing process and give you the tools you need to be business-savvy authors, no matter what publishing route you choose. Regardless of genre or where you are in the manuscript process, this course will help you focus your book project and prepare it for publication.

Through our proven materials, encouraging and humor-filled presentations, and in-class exercises and homework assignments, you will quickly create a polished and on-point proposal that’s submission-ready.

Cost: $299 | 1 CEU | Registration Number: 147293

Registration is open and space is limited so enroll today HERE!

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Build Your Author Platform & Marketing Plan with Our New Webinar

As working authors, both of us know the increasing importance of a strong author platform and creative marketing plan. When we were publishing executives, we sat in lengthy acquisitions meetings and debated the merits of proposal submissions. Even then, questions arose with nearly every proposal about the author and the marketability of the book.

  • Who is this person?
  • Why is he/she an expert on this subject?
  • Is the author going to be able to sell books?
  • Does he/she have any public speaking experience?
  • How are we going to get the word out about this title?

The questions, like the meetings, went on longer than they should. But they were valid and they still are. In today’s volatile, evolving marketplace, it’s critical that you know how to sell yourself and your book—both to the publisher and to the end reader. In our webinar, Sell Your Book—And Yourself!, we help you build your author bio from the ground up, taking into account the obvious and unexpected details of your professional and personal life. We share our secrets on how to build a compelling and robust platform, starting immediately. And we open your mind to brainstorming all the ways that you can market, publicize, and promote your book, no matter its genre. Register now for this $79 webinar and start strengthening your publishing position, right this minute.

(photo: busygourmand.com)


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Our Smash Webinar Now Available!

The reviews are in: Our first webinar, What Every Publisher Wants You to Know: Selling Your Book in Today’s Marketplace, was a hit. Attendees found the talk insightful and inspiring. Here’s what a few had to say:

“I have a hard deadline for myself of submitting my proposal before my 30th birthday, which is coming up on August 6th, and wanted to take this class to give me the final push that I needed. You both really have been instrumental in making this dream come into fruition. I always take something away from your talks, and really appreciate all of the information you share.”

“Thanks for the tips, they were really helpful. I’m determined to make this happen. Your interaction was fun too.”

“I wanted to say thank you; the seminar last night was very helpful and informative.”

During the webinar, we talk about our general observations about the 2012 BookExpo, review the various components of a book proposal, and then jump into the Do’s and Don’ts about crafting and submitting your proposal that various agents, editors, and publishers shared with us. A recording of the 90-minute webinar—which includes video of us as well as a Powerpoint presentation—is available for $59. Once registered through PayPal, you’ll be sent a URL and password so you can view it at your leisure.

We’ll be posting more in-person talks and webinars in the coming weeks; stay tuned!


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